Seminar
CREATIVE BRIEF: Эффективное управление рекламной кампанией бренда
16 June 2011Event affiliate program
Join to affiliate program and get profit from tickets distribution!
Your income from attracting customers will be 50.00 UAH for every sold ticket*
* A 20% service charge from the amount of affiliate profit is applied
* A 20% service charge from the amount of affiliate profit is applied
Event details
1. How to evaluate the creative side of advertising.
2. Main task of creative brief.
3. How to lead negotiation betwenn Client and AdAgency.
4. Steps in creative brief developing.
5. Main questions and sections of the creative brief.
6. 5W: specific tool on defining target audience.
7.Insight: where and how to fing it.
8. How to carry the negotiations.
9. How to lead a tender.
10. How to eveluate and advertising agency's work.
16
16 June 2011
Thursday
