Seminar
CREATIVE BRIEF: Эффективное управление рекламной кампанией бренда
16 June 2011Events like this one
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Event details
1. How to evaluate the creative side of advertising.
2. Main task of creative brief.
3. How to lead negotiation betwenn Client and AdAgency.
4. Steps in creative brief developing.
5. Main questions and sections of the creative brief.
6. 5W: specific tool on defining target audience.
7.Insight: where and how to fing it.
8. How to carry the negotiations.
9. How to lead a tender.
10. How to eveluate and advertising agency's work.
16
16 June 2011
Thursday
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